Strategy
Balco grows sustainably and profitably
The future homes need to be adapted to more densely populated areas, resource efficiency and quality of life. Our strategy is to meet this challenge with regard to economic, environmental and social value creation is based on three pillars: a long-term business model, innovation and acquisition.
A long-term business model
Balco group aims to be the obvious choice for balconies. Ageing residential buildings are creating increased demand for safe, innovative balcony solutions, and Balco Group's range of offerings is currently among the best on the market, with options for both standardised new build projects and unique solutions adapted to particular renovation requirements. Over time, Balco Group has also expanded its offerings to the point of offering turnkey contracting services within facade renovation. This strong portfolio is able to meet a wide variety of needs across multiple customer segments. With customer safety as a top priority, Balco Group strives to offer world-class products. This priority, combined with a high level of expertise and extensive experience, serves as Balco's foundation for growth in new and existing markets alike.
Innovation for sustainable development
As a manufacturer, Balco Group is also an innovator. New products bolster and fill out the group's offerings. Today, the group holds a total of 69 patents in 27 categories, including in such areas as steel construction and industrial design. By constantly seeking to improve its products in terms of function, materials, and installation processes, Balco Group is able to offer modern products that often serve to set new standards within the industry. Product development expertise is also key to the group's efforts to help make society at large more sustainable. Balco AB's glazed balconies have been proven to yield energy savings of up to 30%. These savings come with even more benefits for our customers – properties that achieve energy savings of more than 30% qualify for “green bank loans” with favourable terms.
Selective acquisitions that create value
Two key elements of Balco Group's strategy are a broad offering and a geographical presence to customers. These is achieved partly through organic growth and expansion, and partly through acquisitions of well-managed companies that contribute new expertise and strong local connections. Until the IPO, Balco Group's growth was primarily organic, which continues to be an important part of the growth strategy. In 2024, the group took a major step in establishing itself on the Finnish market by acquiring Riikku and Suomen Ohutlevyasennus. These two acquisitions have positioned Balco Group as a market leader in Finland. The group is also engaged in continuous dialogue with candidates that are carefully evaluated to ensure strong synergy in a potential acquisition.
Entrepreneurship and decentralisation
Balco Group cherishes entrepreneur-led companies that have built and are continuing to build their own brands. Each subsidiary's management is fully responsible for its own profitability and development, preserving flexibility and a customer-orientated focus in every market. While this decentralised model is essential to the group's companies in terms of customer acquisition and retention, Balco Group must also provide the necessary means for their businesses to grow. For this reason, from a group strategy perspective, Balco Group's job is to create synergy and provide support through centralised functions like accounting, IT, HR, procurement, and sustainability so as to maximise the potential of each business unit. The goal is for every. company within Balco Group to be able to focus on doing what it does best.