Strategy
Balco grows sustainably and profitably
The future homes need to be adapted to more densely populated areas, resource efficiency and quality of life. Our strategy to meet this challenge with regard to economic, environmental and social value creation is based on three pillars: a long-term business model, innovation and acquisition.
A long-term business model
Balco Group should be the obvious choice for balconies. Our business includes both more standardized projects in new construction, but above all unique solutions adapted based on our customers' renovation needs. The demand for balconies is expected to increase in the coming years. An aging housing stock and a growing trend in working from home lead to stable demand for safe and innovative balcony solutions. With an offer that also includes related projects, such as facade renovations and turnkey contracting, the group can satisfy many different needs among several customer groups. With world-class products, high competence and extensive experience, we lay the foundation for continued growth in Balco Group's existing markets. The core of our offer is customer security. Our customers should feel safe during the process and satisfied after completed projects.
Innovation for sustainable development
Through a high capacity for innovation, we strengthen and complement our offer. Balco Group currently has 27 patent groups and 58 patents in areas such as steel construction and industrial design in our patent portfolio. With a constant effort to improve the products based on function, materials and installation process, we can offer attractive solutions for our customers. Our many years of expertise and innovative product development not only create a more comprehensive customer offer, but also form an important part of our sustainability work. At the same time as the need for resource-efficient housing drives continued growth, we contribute to a more sustainable society. Balco Group's glazed balconies, for example, provide documented energy savings of up to 30 percent. For our customers, this means additional benefits as properties that achieve energy savings of over 30 percent qualify for "green bank loans" with favorable terms.
Selective and value-creating acquisitions
A central part of Balco Group's strategy is to both broaden the product offering and the geographical presence. This is achieved partly through organic growth and expansion, partly through the acquisition of well-managed companies that contribute new competence and a strong local connection. Until the IPO, Balco Group's growth was primarily organic, which continues to be an important part of the growth strategy. We conduct continuous dialogues with candidates who are carefully evaluated to ensure strong synergies in the event of a potential acquisition.