Strategy
A business strategy for the future
The housing of the future must be geared towards high urban density, resource efficiency, and quality of life. Taking economic, environmental and social value creation into account, Balco Group’s strategy is built on four pillars: a long-term business model, innovation, acquisitions and entrepreneurship.
A business model for long-term value creation
Balco Group aims to be the clear choice for balconies. An ageing housing stock in Europe is the basis for a growing demand for secure and innovative balcony solutions, and Balco Group offers one of the most comprehensive solutions on the market. The offering includes both standardised solutions for new construction and customised solutions tailored to specific renovation needs.
Over time, Balco Group has developed the Group's offering and today also offers its services as a full-service provider within facade renovation and other services. The strengthened offering meets the increasingly high demands of several customer groups. With customer security as a starting point, Balco Group offers world-class products, and combined with high competence and valuable experience, this lays the foundation for growth in new and existing markets.
Innovation and development
Many companies within Balco Group are manufacturing businesses with strong innovation capabilities. New products strengthen and complement the Group’s offering, and the Group currently holds 77 patents across 31 patent families, with a further 11 under review – an increase of 8 patents compared with the previous year. These patents cover areas such as steel construction and industrial design and reflect continuous efforts to improve products in terms of functionality, materials and installation processes. Balco Group holds a strong leadership position and develops products that often set the standard for the industry.
Expertise in product development also constitutes an important part of the Group's contribution to a more sustainable society. For example, Balco AB's patented and glazed balconies provide documented energy savings of up to 30 percent.
Selective and value-creating acquisitions
Two central elements of Balco Group’s business strategy are a broad offering and close proximity to the Group’s customers. Both parts are achieved partly organically through product development and expansion, and partly through acquisitions of well-managed companies that contribute new expertise, new products and access to new geographical markets.
An example of the latter are the acquisitions of Riikku and Suomen Ohutlevyasennus during 2024. Through both acquisitions, Balco Group has placed itself in a marketleading position in Finland, while the expertise and production capabilities of both companies have been added to the Group. Balco Group also maintains continuous dialogues with candidates who are carefully evaluated to ensure strong synergies in the event of a potential acquisition.
Entrepreneurship and decentralisation
Balco Group cherishes entrepreneur-driven companies that have built up and continue to build their own brand. The management of each individual subsidiary has full responsibility for performance and development in order to ensure flexibility and customer focus in their respective markets.
The decentralised model is fundamental for the Group companies when it comes to customer retention and acquisition. At the same time, Balco Group provides the right means to develop the operations. From a strategic perspective, Balco Group's task is to create synergies and support the subsidiaries with central functions such as finance, IT, HR, purchasing and sustainability to maximise the potential in each unit and enable each individual company within the Group to focus on its strengths